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Some people also call the mix the 4Ps Strategy or the 4Ps Marketing Matrix.Ĭompanies adjust the 4Ps until they find the combination that is just right for the product. They all start with the letter ‘P.’ Hence, we can say the marketing mix or the 4Ps. There are typically four elements: Product, Price, Place, and Promotion. A marketing mix is a planned mix of elements that make up the marketing plan of a product or service.
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